Please enable JavaScript.
Coggle requires JavaScript to display documents.
Product Strategy (Product and Service Decisions (The packaging (Innovation…
Product Strategy
Product and Service Decisions
The packaging
Self Service
Consumer Affluence
Company and Brand image
Innovation opportunity
Convenient
Transportation costs
Immediate association
Characteristics
Distinction
Protection
Labeling
Branding
Beneifts
Product Support Service
Products and Service Attributes
Quality
Nature and Characteristics of a service
Variability or Heterogeneity
Practicability
Inseparability
Non-Ownwership
Intangibility
Managing a service
Greater Service Value
Satisfied and loyal Customers
Satisfied and productive employees
Healthy Services
Internal Service Quality
Product Life Cycle
Growth
Maturity
Decline
Introduction
Product Development
Brand Equity
Relevance
Knowledge
Differenciation
Esteem
Building Strong Brands
Branding
Selection
Brand Sponsership
Private Brands
Licensing
Manufacturing Brands
Brand positioning
Attributes
Benefits
Function
Emitional
Brand development
Brand Extensions
Family/New brands
Line Extensions
Managing Brands
Product Adopters
Late Majority
Early Adopters
Laggards
Innovators
levels of product
Core
Actual
Augmented
Other types of product
Person Marketing
Place Marketing
Ideas Marketing
New Product Development
Type of products
Replacement
Innovative
Immitative
NPD Process
Product Development
Test Marketing
Business analysis
Marketing Strategy Development
Concept of Developing and testing
Idea Screening
Idea Generation
Test Marketing Process
Set Criteria
Integration of Activities
Selection of Areas
Determine the Number of Test Markets
Length of Test
Define Objectives
Product classification
Customer Products
Shopping Products
Uniform Products
Non-uniform Products
Speciality Products
Convenience products
Impulse Products
Emergency Products
Staple Products
Unsought Products
Industrial Products
Material and Parts
Capital items
Supplies and Service
Product line Decisions
Product line
Stretching
Upwards
Both ways
Downwards
Product mix
Length
Depth
Consistency
Width
Goods, Services and Experiences
Market offering
Hybrid Products
Service with accompanying products
Goods with accompanying a service
Pure service
Pure goods