Kennedy's inaugural adress (Voice (Formal, Informative, Inspiring,…
Kennedy's inaugural adress
Transcript of a spoken, crafted speech
Intended for broadcast
The Cold War
Period of geopolitical tension between the Soviet Union with its satellite states, and the United States with its allies after World War II.
Decades-long duel between the U.S. and the U.S.S.R. for global dominance
First speech as President of the United States
Inaugural address came at the height of the Cold War, in which America was deep in an arms race with the Soviet Union.
Primary concern was presenting America as a powerful nation while encouraging America and all nations, enemies and allies alike, to work out problems diplomatically
Original writers/drafters and senior advisers/staff around the President of the United States
Global audiences of the time- range of broadcast methods
People interested in American History and presidents
Anyone the US has problems/conflicts with
Publicly, formally, legally 'sign in' the US executive government- to take office
Make a statement of aims and objectives of the new administration
Establish JFK as leader of America and of the 'free world'
Address and engage a large group of people
Persuade people to work out problems diplomatically