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Pricing Strategies (Price adjustments (Discriminatory pricing (Product…
Pricing Strategies
Price adjustments
Discount and Allowance pricing
Quantity Discounts
Cash Discounts
Trade Discount
Settlement discount
Discriminatory pricing
Product from pricing
Image pricing
Customer Segmented pricing
Location pricing
Time pricing
Psychological pricing
Odd even pricing
Promotional Pricing
Prestige pricing
Geographical pricing
Zone Pricing
Basing point pricing
Uniform Delivery pricing
Freight absorption pricing
FOB (Free on Board)
Dynamic pricing
International pricing
Hit and Run pricing
Several pricing adjustments
Buy product pricing
Product Bundle pricing
Captive pricing
Optional product pricing
Product line pricing
Price Objectives
To minimise losses
To maximise marketshare
To maximise profits
To achieve product quality leadership
Pricing Strategies
Customer value based pricing
Good Value
Value added pricing
Competitors based pricing
Cost based pricing
Break-even
Target profit
Mark-up
Factors affecting pricing
Internal
Costs
Attitudes of senior managment
Marketing mix strategy
Resources
Marketing objecitves
External
Consumers perceptions and expectations
Time and seasonal factors
Competitors activity
Legal constrains
Economy
Level of distribution of income
Price elasticity of demand
types of market materials
Monopolistic competition
Oligopolistic
Perfect Market
Monopoly market
New Product Pricing
Market Skimming
Market Penetration