Please enable JavaScript.
Coggle requires JavaScript to display documents.
THEORY (NOME CHOMSKY: Manufacturing consent (Media operates through 5…
THEORY
STUART HALL: Reception Theory
Producer encode
; and
consumers decode
.
Decoding
of texts fits
three models
DOMINANT
NEGOTIATED
OPPOSITIONAL
Marshall McLuhan:The Medium is the Message
Media determined by the form as well as the content
How we understand the would by the media technologies that present it to us.
ROLAND BARTHES: Mythologies
Would have seen the TV screen as a
Cultural Text
- there to be
Read
,
Interpreted
,and
Decoded
CLAY SHIRKY:
End of Audience Theory
NO
such thing as a
Passive Audience.
Audience are
Active
and expect to
Interact
and
Engage with Texts
Technology Facilitates
the consumer to
Speak Back to Producers
NOME CHOMSKY:
Manufacturing consent
Media operates through
5 filters
OWNERSHIP
ADVERTISING
MEDIA ELITE
FLAK AND THE COMMON ENEMY
DEMOCRACY
is
STAGED
POLITICAL CONSENT
is
MANUFACTURED
JAMES CURRAN AND JAMES SEATON: POWER AND MEDIA INDUSTRIES
Media is
controlled
by a
small number
of
companies
primarily
driven
by
profit
and
power
Society's interest to have divers media content, media conglomerate ownership delivers this.
GEORGE GERBNER: CULTIVATION THEORY
Exposure
to media over time
"Cultivates"
viewers perception
of reality
LAUR MULVEY: The Male Gaze
Films often
reflect
the values of
male dominated
patriarchal culture
Women are
presented
in
limited ways
that
focus on
their
Attractiveness
VAN ZOONEN: Feminism and patriarchy
Media
portrays
images of
stereotypical women
Reinforcing
societal views
Media do this as it
reflects dominant social Values
Male producers are
influenced
by this. This a
Patriarchy
A
society ran by men for men
Dominating
and
oppresses women