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gymshark (GFX (greek models holograms (posing, running), HUD (greebels),…
gymshark
GFX
HUD
greebels
greek models holograms
posing
running
japanese signs old commercials
growing cloners squares
elektrik growing partciles
raising waves
product scanner like iron man
gymshark commercial in LED
speed lights
future
arquitechture
shapes
glass
HUD
speed
running
lights on high speed
product
display hologram
scanning
HUD
pose models
next level
progression
stairs
arrow going up
potential
road
elektrik growing partciles
develop
growing cloners squares
neon lighting
japanese products old ad
shops
BRIEF
Be The Future encapsulates everything that Gymshark stands for. We want our fans to be inspired by what this versatile product offers, allowing them to fulfil their potential and have aspirations to be the talent of the future. We want to create a visual that captures the imagination of our fans, something that hasn’t been seen by the Gymshark family before
.
We plan to use real life footage, mixed with 3D elements, to bring to life a vision of the future. The perfect environment for a product like Hyper Sport. Modern, futuristic and performance merged into one. A product that can make you feel like you’re above and beyond the competition. Taking you to that next level.
Leading the way in a futuristic way is Tokyo. The mix of technology and huge population is a perfect blend for the visual to be located here. Add the element of the neon lighting that bursts the streets into life and you have a near perfect setting that can capture the imagination of fans. No only this, but our thinking behind setting the campaign is Asia is that it could potentially open the doors to a new market.
KEYWORDS
future, fulfill, potential, aspirations, modern, futuristic, product, beyond competition, next level, neon lighting,
aspirations
greek models of perfection
futuristic