Examples of Marketing Communications Mix (MAPS DOPE)
Advertising (EG: TV, radio or newspaper)
Sales Promotion (EG: Samples, coupons, Display allowances)
Event & Experiences (EG: Sports, arts, entertainment)
PR & publicity (To protect or communicate brand to consumers)
Online & Social Media marketing
Mobile Marketing (Online marketing by placing info on phones)
Direct & Database marketing (EG: Telephone, Fax, Email)
Personal Selling (Selling face to face)