Please enable JavaScript.
Coggle requires JavaScript to display documents.
Customer Segmentation (Mypost) (Demographics (Dwelling type (Apartment,…
Customer Segmentation (Mypost)
Demographics
Age (Bracket)
Gender
Roy Morgan Helix
Dwelling type
Apartment
House
Townhouse
House sharing (more than one APCN in the same DPID)
Concession card holder
Nielson CMV
Quantium (Customer spend data)
Behaviour
Shopping preference (feature)
when do they frequent shop online, on certain time (sales, holiday, pension pay day, RDO etc.)
Shopping category (fashion, books etc)
How often they return item
Which category they return the most
Shop with merchant type
merchant offer free shipping?
online only, pure play, online and retail store
Type of shipping they use (express vs standard)
Delivery type
Parcel Locker
Safe Drop
Parcel Collect
Delivered first time
Other AP product
Retail
Passport
Travel/Pet/Car insurance
Digital
Digital ID
AP online store purchases?
Shipster
Mail redirect
Engagement (Activeness feature)
Do they provide us with a contact
Preffered contact method
Subscribed or unsubbed
Do they respond to NPS
how often?
Type of NPS (digital, parcel)
Delivery importance factor (how import and good delivery important to them
How often they visit our site/tracking
Customer call
Parcel related
Missing parcel
Carded parcel
Damaged item
Other reason
Did the customer end their Mypost activity when they called (churn)
Product or service enquiry
Do they visit retail store
how often
Customer Value (feature)
How many good or bad NPS score
issue related
Carding related
Carded at home
Tracking related
Damage parcel related
Slow delivery speed related
AP Brand related
Merchant related
Others
Mypost activity score
parcel usage
Opts in
Delivery choice signups
What type of campaign interest them
Campaign sign ups and response to edm rate
Type of campaign
Customer life time (duration of been active since the begining)
RFM value
Recency
Frequency
Monetary Value (challenging - we don't know the shopping basket size so can only look at express vs standard shipping)