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iRise Strategy KIM -Steve (Sales Potentials (Wedding Planners (Everyone…
iRise Strategy KIM -Steve
Promotional
Events
??: networking events, startup meetups/hackathons
Sign up gift
?: health clubs, PTs
iRise events
??: similar to Thursday's event, exclusive events for superfans, ect.
Sales Potentials
Sports Clubs
After game drink, but before a night out, which is what sports teams do. Perfect as irise is a multivitamin and super high in electrolytes aside from the hangover support...
Bottle shops
Initial plan is to sell online B2C and get brand awareness before approaching shops and places like this, unlike the wedding planners which is bulk buy and not individual sale to customer... which means needing to constantly convince...
Cruiseships
Universities
: O-Week events, pub crawls, balls, networking events, colleges
Airports?
Wedding Planners
Everyone gets a bottle at their table...
Google search wedding planners
Social Media
: HIGH QUALITY AT ALL TIMES!!
Instagram
: grow reach, engage with customers, promote lifestyle, CTA to join the lifestyle
Twitter
??
Facebook
: reflect instagram, promote lifestyle through short stories/videos
Linkedin
: business/professional front (?) share business growth journey, target young professionals/startup community
Youtube
??
Pexels
: product/packaging imagery, people using product
Email Marketing
Sales funnel
Updates/promotional
Influencers
: Sell lifestyle, not product. Capitalise on mere-exposure effect; focus should be on their engagement with followers, not just the number (re. inVue)