Please enable JavaScript.
Coggle requires JavaScript to display documents.
Ways To Advertise Our Breakfast Bar (Twitter (Limitations (Spam (There are…
Ways To Advertise Our Breakfast Bar
Twitter
Limitations
Restricted to 280 characters per tweet
Spam
There are lots of spam and fake accounts on twitter to be wary of
Time sensitive
Tweets will have to be made at the right time of the day or else they can be easily missed by our target audience
Resources
Committing to twitter requires lots of effort that needs to be consistent
Benefits
Cost
It is free to set up a Twitter account
Paid advertisements are available
Allows us to reach a wide target audience being students in our college
Communication
Allows direct two-way communication being us and our customers
Instagram
Limitations
Some people may not decide to follow us from our college
Could be biased - only our own friends may be interested in the account and the breakfast bar
Benefits
Popular amongst the younger generation - suitable for our target audience
In our group we all follow the people in our college,making it easier for us to find people to follow
Instagram has a business account option allowing us to see the insights with our accounts such as how many people are active when and how many people have viewed our account weekly
Youtube
Benefits
We can give more in depth views into our breakfast bar proposal
Could be recognised by lots of people
It is relative to our target audience being the younger demographic of college students
Limitations
Whilst lots of people have You-tube accounts they may not use the account through interacting with the people they are subscribed through in the comment section and likes
It takes a long time to build up a following and gain views
Facebook
Benefits
Communication
Allows two-way communication between us and our customers
Promoting Our Brand
Facebook is one of the largest platforms in the world meaning that by using it will ensure that it gets out to our target audience
We can target specific age groups, gender,and locations
Limitations
Cost
Despite Facebook being free to set up initially, adverts can be used to promote our brand which will cost us
Requires time investment