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A ride of two halves (Genre (Blog, Online journal or personal record…
A ride of two halves
Genre
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Elements of diary/journal, newspaper, autobiography and travel genres
Carefully constructed, planned and crafted
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Context
George Scott
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Before he joined RoadCyclingUK he worked for Eurosport.com and Sportsbeat (both companies focused on sports news)
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RoadCyclingUK
Online blog which aims to provide news, advice and information about cycling for those who love bikes
Has 625,000 monthly users as of July 2016 and has over 3.6 million page views- popular