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PRICE (Types of Pricing Strategies (Bundle Pricing, Psychological Pricing,…
PRICE
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Definition
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It depends on costs of production, segment targeted, ability of the market to pay, supply - demand and a host of other direct and indirect factors.
There can be several types of pricing strategies, each tied in with an overall business plan. Pricing can also be used a demarcation, to differentiate and enhance the image of a product.
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