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Women Returners >Core Plus (Core 80% (Career, CV Builder, Fear of left…
Women Returners >Core Plus
Core 80%
Career
CV Builder
Fear of left behind
Competitive Advantage
Study online
Qualifications
When they want
Understand the Govt/Local/Gateway targets
Funding available?
Plus 20%
Focussed slightly different messaging
Different motives to buy
Self employed
Part-timers
Profession Gaps
Maternity
Women /Kids
Entreprenuers
Home work
Women Returners Community
Revenue share
Funding opportunities
PR
Introductions