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2.meaning and representation (contrasting images portrayed by the media…
2.meaning and representation
media perceptions
- Lake district
lake district groups
Keswick tourist association
98% of employment in Keswick is based on tourism
, therefore they need to keep visitors attracted.
Owners of holiday letting businesses
Councillor and governor for Patterdale school
worried about the long term future if the population continues to become dependents?
worried that young families aren't moving in, holiday home owners are.
new developments are being built
Chief executive, Action with Communities in Cumbria
a reduction in second home ownership is needed
Poets, visitors, tourists
Betrick Potter preserved acres of land and left all her purchases to the National trust, who continue to preserve it today
Hilltop farm, Betrick Potter's
previous home, brings up to 10,000 visitors per year
William Wordsworth
, famous poet
Residents
medias affect on continuity and change
change
- Titanic Quarter, Belfast
set out to appricate the past, but regenerate the land to give new opportunities and a new vision.
Tourist attraction cost £97 million and attracted 800,000 visitors
Includes a science park, university campus, titanic studies were Game of Thrones is produced, nightlife, restaurants, cinema, bowling, etc.
185 acres of land had become derelict
university has 17,000 students and Belfast met. collage has had a £44,000 investment
500 apartments, 30,000 sq.ft. of retail opportunity.
continuity
- UK
Lake district, Hilltop House
Upton house, Stratford
In North West London the zebra crossing used by the Beatles on Abbey road is the only Grade 2 listed Zebra crossing in the UK.
contrasting images portrayed by the media
Milton Keynes
negative perceptions
roundabouts and concrete cows
boring and bland
grid road system, designed in 1976 to make up 100 clearly identifiable neighbourhoods,
is considered unattractive.
positive perceptions
best job growth in Britain
great transport access to London, Birmingham, Oxford and Cambridge. Lots of residents are commuters.
82% of the workforce are 'very happy'.
congestion is not a problem because the grid roads were intended to carry large volumes of traffic
population of 184,000 - 13,000 of which the bank deems on the verge of becoming millionaires.
Universities are using 'smart cities' technology to improve the environment for businesses and local residents.
convenient transport links
Stratford
Stratford parade - thousands of people come, an international celebration
Less advertised because Stratford is viewed as a wealthy and upperclass area, but
2000 people have used the foodbank since it opened in 2012.
RSC is a huge tourist attraction.
majority day trips
- nearly 1/3 of the UK have been to visit Stratford, but 90% of these visits were day trips
Slough
social stigma around the towns name
had made it famous for negative reasons
locals and comedians do not have respect for it.
The council have debated changing the name, but it would follow the example of "Staines" which became
"Stains-upon-Thames"
in 2012 after it became the focus point of a comedians joke.
:red_flag:
Birmingham