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Event Content Council Opportunities & Challenges (Opportunities…
Event Content Council
Opportunities & Challenges
Opportunities
New audience, younger, diverse
Consistent content journey across different Learning formats
Engaging attendees better onsite
Personalization to take action
Reinventing what what interactive means
Develop a mentor program that ties to speakers and content
Distingushing delivery method
365 experience of content
Make attendees feel like they are in an intimate setting
Developing a circular on certifications
engineer the downtime
Improve enagagement with speaker ecosystem
Better match business goals with audience and content
Certifications - ladders up with industry
New learning formats
Asset capture and reuse
Crowdsource agendas year round approach
Building additional offshoots and high value opportunities
Better speaker tools to disperse knolwedge that they already have
Unified Content approach across all customer facing events
Connecting speakers to audiences before and after conference
Challenge
presentation review process
D&I right
defining levels of learning and helping people find the right needs
Internal pressure of marketing vs. engineering
speaker training
customer solution focused content move away from products
Sponsored content and what do you do?
Content hierarchy - MainStage keynotes to business units, naming prioritizing
Setting partner expectation
Limited attendee budget spend find the unique thing to get people at your event
too many submissions internally
maintaining content scores
managing stakeholder expectation
accessibllity and logistics
externalize content that makes sense too attendees.
simplified and innovative attendee tools (event mobile app) sleek and simple
internal visibility for the content
Balance the exclusivity content with the fact that it is an awesome experience but people that cannot get in are angry
Content tools
Crowd control plan impacting content
Session overflow
Twitter feedback
dependancies on old presentation tools
Call for speakers/ ratio of acceptance
Council Purpose
future cross pollenization
Leveraging vendor relationships
Why does this exist
get through all the goods before we define what we are
External vs. Internal audiences
build up a dataset and research set
Use benchmarking to go back to executives
Funding?
hosting
quarterly meetings
Map of dates of each person's event
Salesforce wants to host next San Fran - July 22nd
December -- Google
April -- Seattle
Event Content Council
follow-up calls and discussions
build shared language
build research and benchmarking
All get better from collaborating
survey measurements
best practices
Next level of attendee experience
Mutual event experiences -- learning passes
Refer in a colleague