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Why choose focus groups as a method of enquiry? (Purpose of focus group…
Why choose focus groups as a method of enquiry?
Purpose of focus group
evaluating health care interventions
exploring knowledge, attitudes, and benefits
eliciting knowledge, attitudes, and beliefs on a group basis
generating hypotheses
describing contexts
elucidating quantittative study findings
assessing needs
what is focus group
Ideally, focus group consist of 5-15 participants.
each participants are effort to the focus group, then achieve the purpose of research
a method of qualitative research
Quantitative Research is a structured way of collecting and analyzing data obtained from different sources.
Advantages
Focus group can also be useful in gaining insight into a topic it can get unique subjective opinion
obtain group opinion as important as individual opinion
One is the interaction among participants
This method also useful in research participants who may limited in language or literacy. Focus group help individual to finish Then get the useful information
Risks
it may led bu the host
discussion my influence by minority
we need find an appropriate methodology in research