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Building long term success (Ideas in time (Marketing Relationships (Long…
Building long term success
Operational risks
Hazards
risk of hazard
''likelihood''
''Impact'' to the company
operational resilience
how quick to recover and maximise wealth
Quality and improvement
quality assurance
quality control
perception based quality
expectations of service
adequate (low)
Desired (high)
Creating Value
shared value
social
eco-system of shared value
economic
environmental
shareholder value
maximising wealth
managing to make long term profit
manage to make short term numbers (not concentrating on long term)
Ideas in time
Short term
existing idea
Long term
new visions
Medium term
re-launch idea
patterns of innovation behaviour/results
Virtuous
Positive outcome
Vicious
Negative outcome
Sustainable innovation culture
Promotes ongoing innovation
Organisational value
Internally
Update processes and internal values
Marketing
create value with new social media tech
HR
Emphasise talent of workforce
Finance
Emphasise new revenue streams
Marketing Relationships
Long term relationships
offering is good
listen and understand audience
monitor brand discussions
trust
improve customer experience
clear what you stand for
business to business
take longer to establish
big impact on costs and outcome with consumers
internal marketing
staff to believe in brand
employees market externally to customer
Leadership and management
traits associated with leaders
confident
strong speaker
charismatic
inspiring others to follow a vision
management
making sure business is operating efficiently
politics of business
analysing political games
influence progress towards goals
strategies to advance goals
power dynamics
stakeholder analysis
power against level of interest
Employment relations
Equal say
organisational strategy, principles & decisions
empowerment
improve working conditions
work-life balance
government policies to protect employee welfare
