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Block 3 - Building long-term success ( (Marketing - understand the market…
Block 3 - Building long-term success
People :
Great Managers/management
Operational Risk / Resilience
New ideas generation
Focussed on the present
Manage the people / process/ productiivity
Incremental improvement
Micro environment
Managing the activity / budgets / workflow
Focus on delivery / executing the plans
Manage the operation
Managing / Implementing Change / Innovation
Great Leaders/leadership
Engender innovation / creativity & ideas
To empower
To inspire / generate passion
Creates the right environment for people to prosper/grow
Transform / Change
Vision - harness the organisation / communicate / motivate (Kotter, 1990)
Macro environment
Future focussed
Innovation & Investment
Stakeholder / Relationship Management - Relationship Marketing
Right skills / development
Internal Marketing
HR Management
CSR
Working Conditions
Invest in the Future
Investment & long-term planning (linked to finances / shareholders
Keeping abreast of new opportunities / innovation
Research & Development
Forward Thinking
Think Global
Create Shared Value
CSR
Protect the environment
Be Ethical
Integration between functions (HR, Finance, Operations, Marketing)
Big Ideas - Identify opportunities
Financing, Marketing and operationalising the new ideas into business as usual operations
MACRO/MICRO Environment (SWOT/PESTLE)
Marketing - understand the market
Manage the reputation
Crisis Management
The Organisation
Protect the Brand
Brand Equity
Reputation
Social Media
Identity
Identity
Operations Strategy
Build
Manage Risk
Create the right Environment
Competition
Modes of entry (Porter, 1980)
Political / Cultural challenges
International Operations
Localisation
Integrate the functions
Marketing
Global Trade Environment