Please enable JavaScript.
Coggle requires JavaScript to display documents.
How AMP can improve the web for users and ecommerce companies (Stories…
How AMP can improve the web for users and ecommerce companies
It only takes seconds for a happy customer to become frustrated
Performance is an essential design feature
65% of customers would switch from a poorly designed mobile site
Speed is the most important factor for user experience
15 seconds has become the average page load time on mobile
The recommended load time is 3 seconds
Experiencing mobile delays is a stress response factor
Just a 1 second delay to page load time can impact on conversion by 20%
The bounce rate probability also increases as the page load time increases
AMP is 85% faster than a standard webpage
AMP has shown to provide a 15% increase in conversion
60% of retail queries happen on mobile
AMP features components (like search)
Most traffic but slow pages are the ones to prioritize - use AMP on these
ASDA and Ebay are examples of companies using AMP
Focus on the user and all else will follow
Ads, Emails and Stories are other products that AMP have
Stories provide fully immersive page experiences
Instant loading and easy to create
Includes rich media but loads instantly