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Topic 9: Growth hacking and Digital Marketing (Digital Marketing Levers…
Topic 9: Growth hacking and Digital Marketing
Meaning
Create and deal with Customer growth
Use of
Virality
to increase customer
Virality
Affected by
Intrinsic
Can the content be shared?
How benefit it is to share the content
How having more people will increase the user experience
External
How engaging is the content
Engage content writers to create interesting contents
Gamifications
How to generate Virality
Humor
Unique
News/Educationals
How to measure Virality
Virality Coefficient
Growth Hacking Using Virality
Access to users' network
By tapping onto their address book/facebook account, etc
Make it easier for people to share contents
Buttons to click to share contents
A/B Testing in the contents and monitor the stats
See which contents appeals users
Monitor AARRR Funnel to see if there are bottle necks
Initial seeding and reseeding
Digital Marketing Strategy
Identify Consumer Touchpoints
Awareness
Option Consideration
Purchase
Use and Evaluate
Share Experience
Digital Marketing Levers
Earned
Communities/Forums
Paid
Ads
Owned
Website
SEM and SEO
SEM requires payment (Pay Per Click)
SEO depends on the content of the webpage:
useful contents
good user experience
content from reputable individual
Social Media Analytics