The role of AR in the retail space John Lewis (Set out with a problem to…
The role of AR in the retail space
Augmented Reality (AR) - not to be confused with VR
Ability to find out more about products with a more emotional attachment
Examples (Lowe's, Sephora, Nieman)
John Lewis approach began with identifying the customer need / intent
Considered purchase journey
Customer journey map (identify what the journey is, pain-points)
Set out with a problem to create a hypothesis: How can we help customers visualize a product in their own home?
Customer or business
I want to be able to visualize a product in my space
We believe that...
Allowing customers to visualize products in their space will give them more confidence in buying the product and help improve their shopping experience
To verify that we will...
Test apps with AR capabilities
It's usefulness and positively influence their purchase decision
We are right if...
Increase product confidence and reduces stress within the shopping journey
Conduced a competitor analysis (Ikea, Argos)
Moved to a design phase to create a high fidelity prototype
Carried out user testing
Clear instructions were crucial
General findings were that users felt that this could be useful if the tool was better to be able to buy online
Created a MVP - took the dev team three days to create a proof of concept
Moved to a testing phase with the MVP
Guerrilla testing in a lab
Guerrilla testing in a store
User testing at people's homes
Validated that it would influence the purchase journey
Three phase rollout plan defined
Lean business model canvas to sell the plan to the business