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Week 1: Offers (Ideas creations (Hobbies, expertise, background story that…
Week 1: Offers
Ideas creations
Hobbies, expertise, background story that is interesting, link to a bestselling product, physical product amplified with info products? 21 ideas document
Written, spoken, physical, other - Gutenberg/PLR / buy licensing rights in clickbank
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Cannot scratch the same itch!!! once problem is solved by one product then they don't want to buy another one doing same thing!
Core markets: health, wealth, relationships - sell the outcome to these 3 things
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Research amazon, google, pinterest
Find a red ocean and use data to research how to sell to and pull them out into your blue ocean. Red oceans are sustainable
Who is your dream customer you want to work with?/ price is a filter for dream customer / doesn't matter if you wouldn't pay for it
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Hook, story, offer
If offer is good it is more likely to succeed even if the other elements are not so good but if the other elements are good but the offer is bad, it still won't work.
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Do in reverse - offer, story, hook
Everything/page has a hook, story, offer
Do not lower price, offer more value instead with the offer
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First tier product should break even after paid advertising. Even if you only got their email address benefits will come later
If they don't buy, email them email sequence possibly with smaller offer, if they do buy, up-sell to them
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Product creation - 'the who not the how'. Outsource, use google docs, powerpoint, quicktime for audio recordings, screenflow/camtasia for screen recording, canva for graphics
