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W6. Marketing distribution channels (Functions (Information, Promotion,…
W6. Marketing distribution channels
Functions
Information
Promotion
Contact
Matching
Negotiation
Complete transaction
Physical distribution
Financing
Risk taking
Type
Direct channel
Indirect channel
Behaviours
Channel conflict
Horizontal conflict- among firms in the same level
Vertical conflict - different levels of the same channel
Distribution system
Conventional
Vertical marketing system (VMS)
Corporate VMS
Contractual VMS
Administratered VMS
Horizontal
Multi-channel
Number of marketing intermediaries
Intensive
Selective
Exclusive