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Strategy Analysis (Resource-Based View (RBV) (Competitive advantage…
Strategy Analysis
Resource-Based View (RBV)
Tangible resource
financial
physical
Intangible resource
technology
reputation
culture
Human resource
skill know-how
capacity for communication & collaboration
motivation
Competitive advantage
inimitable
non-substituable
rare
valuable
Business Model
Cost
value creation
value appropriation
value proposition
value sustainability
Price
Value
Strategy
External -->outside in
profiting from customer value
Internal -->inside out
profiting from corporate resource