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Topic 5: Business Modelling and Planning (Business Model Canvas (Customer…
Topic 5: Business Modelling and Planning
Business Model Canvas
Customer segments
Segment customer into common groups and prioritize marketing efforts
Value Proposition
Create product that brings value to the target customer
Channels
How can the customer obtain the service?
Customer Relationships
e.g. User communities, co-creations
Revenue Streams
How to earn revenue (one time or recurring?)
Key Resources
Key Activities
Key Partnership
Cost Structures
The SWOT analysis
Strength
Internal Factors
Weaknesses
Opportunities
External Factors
Threats
Business Plan Proposal
Executive Summary
Market Gap and Opportunity
Business Model
How are you going to make revenue
Product Development Plan
Marketing Plan
The Financial Plan
Team
Timeline
Risk