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4.8: E-Commerce (Features of E-Commerce (Global Reach (internet reaches…
4.8: E-Commerce
Features of E-Commerce
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Ubiquity
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increasing use of smartphones has led to ‘m-commerce’ where mobile- phone shopping is now gaining popularity
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Personalisation
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based on their previous spending habits, tastes & interests
Information Richness
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via video, audio and text messages
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Types of E-Commerce
Business to Business
business to business: transactions conducted directly between a supplying business and a purchasing busines
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must be capable of accepting orders in different formats such as email, paper documents or electronic orders
integrate the receipt of orders with other administrative systems such as invoicing, customer records and accounting
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by integrating the IT system with the systems of suppliers, customers and logistics/transport suppliers, the whole supply chain of purchasing, stock-holding and distribution is more efficiently managed
E-business relationships save time, require fewer people and lead to fewer mistakes
Business to Consumer
business to consumer: transactions conducted directly between a company and consumers who are the end-users of its products or services
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consumers browse product information pages, select products and pay for them at an online checkout
use of a credit or debit card, or other electronic payment mechanism
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Consumer to Consumer
consumer to consumer: a business model based on e-commerce that creates a facility that allows consumers to trade with each other
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this sites make their money from fees charged to sellers for listing items for sale, adding on promotional features and completing transactions
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