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Google Analytics (Pros (Target online visitors, Evalute traffic flow, Know…
Google Analytics
Pros
Target online visitors
Evalute traffic flow
Know what users are searching on website
Customize Data/ reports
Goal setting and monitoring
Automated email
Free to use
Easy to set up and doesn't need to maintenance
What you can do in Google Analytics
See important analytics data first
Find out which online campaigns bring the most traffic and conversions
Determine where your best visitors are located
Learn what peopel searching for on yor website
Visualize what peopel click on the most
Uncover top content
Indentify your worst performing pages
Discover if you need a mobile site
Main Features
Ecommerce tracking
Adwords
Site search
Measure the ROI of marketing campaigns
Safety net profiles
Filters that exclude internal traffics
SEO Reports via Google Webmaster Tools
Cons
The results are not real-time
Create customs report is limited
Slows down the website