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Clothing Line (Attention Grabber (Solution (Offensive Language and/or…
Clothing Line
Attention Grabber
Solution
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Obscure Language and/or Designs: None of our garments will contain sensual words that can be misconstrude as o
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Affordable Designer Clothing: Offer quality products that will be attract and be affordable for our low to mid income target market.
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Problem
Offensive Language and/or Designs: Increasing difficulty finding clothing that are free of language or designs that are offensive.
Affordable Designer Clothing: Stigma associated with designer clothing being only for the elite or wealthy.
Options: Customers are limited in their options for garments that fit their fashion needs and desires.
Obscure Language and/or Designs: Increasing difficulty finding clothing that are free of obscure language or designs. Ex: Words written across the seat of pants or drug related images on shirts.
Global Impact
Access to products: Company has the potential to impact the fashion industry on a global level through its culturally versatile designs and online distribution capabilities
Ethical behavior: Company will not indulge in unethical business practices as it expands to other countries
Eco Friendly: company will implement proper procedures for disposing of waste material that are byproducts associated with dyeing fabrics - for example.
No harm policy: Company does not have sweat shops nor participate in exploiting underaged workers in any of its locations
The Team
Background
Experience: Team members have a diverse level of experience which enables the company to fill necessary positions.
Resources: Network system comprised of successful entrepreneurs. Access to resources to obtain capital and investments.
Education: Degrees in business, finance and accounting, marketing and fashion design.
Strengths
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With the diversity of our designers, we increase our
ability to attract a strong international customer base.
Ability to sell product either from a brick and mortar or online with our talented group of employees.
Composition
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Management: Lawanda Lee-Johnson, Ms. Ri and Mr. Savy, Mr. John.
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Dedication: Worked 12 hours days, Monday - Saturday for the first six months on advertising marketing and branding.
Investor
Risks Involved: Our research and development team, working closely with the marketing team, have prepared a marketing and business plan that not only identifies any potential risk but offers a counterplan to reduce chance of loss.
Why invest? Company is an innovative company with a projected 15% annual increase in profits over the next two years.
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Who are they? Individuals/Company such as yourself who would like a substantial return on investment.
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Product Market
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Niche
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The fresh and unique designs will allow us to penetrate the niche market and capture the attention of the fashion innovators (high end consumers).
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The Business
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Start up
Researched the market for best product position, profitability and sustainability.
Part of the company's goal is to be able to give back to the community in a meaningful way - even during the infancy stage. Goal examples: Apprentorship, scholarships, mentoring, financial education and planning
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Competitive Advantage
First company to offer customers a personal fashion
designer for their own one of a kind garment design.
B2C and B2B Potential: Company has the ability to sell either directly to the customer or to another business.
Quality and price will be competitive with designers servicing the mid - high income consumers, ..........special note included Product placement
Quick Delivery Time: Online customer will receive their products within 3 days of placing their orders.
For Profit
Possess the ability to earn income for the owners and investors as well as generate income for our employees
Create jobs: Because we are a for profit business, we are able to create jobs and career opportunities to citizens of the community for which we are located.
Sustained Profitability: Because of the ability to offer uniquely designed garments, as the trends change, we can still make a profit by adapting our designs to current fashion trends.