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Nostalgic (Effects of nostalgic (Our nostalgic memories are usually…
Nostalgic
Effects of nostalgic
Our nostalgic memories are usually positive ones, which explains why nostalgia often has a positive, soothing effect on us.
An improved mood, a boost in self esteem, a decrease in stress and positive feelings about the future are only a few of the positive effects of nostalgia.
Remembering positive things from the past can help us feel better in the present, so nostalgia can actually serve a defense mechanism, protecting us from bad memories by flooding us with good ones.
Nostalgic in marketing
Nostalgia marketing brings up positive memories in the target audience, which can trigger feelings of warmth, security, comfort or excitement.
The strong impact these feelings have on us might just make us buy the product or the service being advertised.
Nostalgia marketing can be done in many ways: from keeping the original packaging of certain products unchanged and bringing back old products by popular demand, to ads which feature characters from old films and TV shows or using old songs for jingles.
What is nostalgic?
The word nostalgia comes from Greek – where the two words “nóstos” (homecoming) and “álgos” (pain, ache) had been combined to express that bittersweet pain of coming back home after an absence, and remembering the past.
We all feel nostalgic sometimes, when we encounter certain objects, smells, tastes, sounds or people from our past.
Nostalgic trends
Instagram’s various filters which can make any photo look like it was taken decades ago, Facebook’s Memories
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