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SOFT POWER (Power of Popular Culture (Film & TV, Business nous, a…
SOFT POWER
Power of Popular Culture
Film & TV
Business nous
a synthesis of new world optimism and old world culture
Overview
US international influence exerted through military might
Iraq War
Control Gun
America’s influence on societies
Culture
Education
Diplomatic
History of America's soft power
Coined this term 1990 by Nye, prescription for US Policymaker
US society is a model for a world with a 40 million immigrant
Global with video games
a multi-billion-dollar film franchise Transformers
the primary influence
Cementing soft power with aid and education
movement’s leaders of revolution in Egypt had education in US
The USAID budget this year is $20 billion for global poverty