Please enable JavaScript.
Coggle requires JavaScript to display documents.
How Great Leaders Inspire Action (Law of diffusion of innovation (Mass…
How Great Leaders Inspire Action
Golden circle
Behavior follows if inspired
Others buy why you do it
Similar to human brain
Neocortex = what
Limbic = how + why
Speaking directly to part of brain that is not responsible for langage - “It feels right” or “Something about it feels wrong”
Why (purpose)
How (process)
What (result)
Law of diffusion of innovation
Mass market acceptance when you reach 15-18% market penetration
People will do things that prove what they believe
Example: TiVo vs Dr. King
Leaders hold power or authority but those who lead inspire us
We follow them for ourselves
Supposed recipe for success
Capital
Good employees
Great market conditions
Sumuel Pierpont Langley vs Wright brothers
Driven by purpose vs results
People who believed: paycheck vs BST
Own exmaples
Trump vs Obama’s inauguration
Photo Crowd Trump Inaguration vs Obama
Obama shared his belief, others took his cause and made it theirs
Trump failed because what he did serves as proof of his belief - the Wall
Nelson Mandela and Civil Rights ✅
Led a peaceful defiance against the apartheid government
Imprisoned for 27 years but continued to fight
Abraham Lincoln, emancipator of slaves ✅
Willingness to stand alone in issues he believed in
Wanted to build a human civilization based on freedom, self-government and equality
Michigan governor Rick Snyder ❎
Sparked national outrage after an tempt at cost-saving left Flint with lead-tainted water supply which is being blamed for illnesses and brain diseases
Shifted blame to government and Environmental Protection Agency
