-Charles Darwin: known for the theory of evolution; survival of the fittest
-William Wundt: introspection-psychology became the scientific study of conscious experience; father of modern psychology; structuralism was the approach, introspection was the methodology
-John Watson: founded behaviorism; applied classical conditioning skills to advertising; performed the Little Albert experiment
-Alfred Adler: Neo-Freudian; believed that childhood social, not sexual, tensions are crucial for personality formation; people are primarily searching for self-esteem and achieving their ideal self
-Carl Jung: believed in a collective unconscious and a personal unconscious that is aware of ancient archetypes that we inherit from our ancestors; introversion and extroversion
-Gordon Allport: cardinal trait (dominant trait that characterizes your life), central trait (common to all people), secondary trait (surfaces in some situations and not in others)
-Albert Ellis: father of Rational Emotive Therapy
-Abraham Maslow: Hierarchy of Needs: Physiological Needs, Safety, Love & Belonging, Self-Esteem, Self-Actualization
-Carl Rogers: believed in unconditional positive regard; self-actualization
-B.F. Skinner: operant conditioning; Skinner box; concerned only with behavior
-Ivan Pavlov: father of classical conditioning; known for experiment with dogs and stimuli
-Noam Chomsky: believed that humans have an inborn native ability to develop language
-Jean Piaget: four-state theory of cognitive development- sensorimotor, preoperational, concrete operational, formal operational
-Erik Erikson: people evolve through 8 states over the life span
-Lawrence Kohlberg: 3 levels of moral reasoning (pre-conventional, conventional, post-conventional_
-Hans Eysenck: personality is determined to a large extent by genes; extroversion and introversion
-S. Schacter: believed that to experience emotions one must be physically aroused and must then label the arousal
-Mary Cover Jones: Little Peter experiment; systematic desensitization
-Robert Sternberg: triarchic theory of intelligence (academic problem-solving intelligence, practical intelligence, creative intelligence)
-Howard Gardner: theory of multiple intelligences
-Albert Bandura: observational learning; Bobo doll experiment
-E.L. Thorndike: law of effect- the principle that behavior followed by favorable consequences becomes more likely and vice versa
-Alfred Binet: general I.Q. Tests
-Lewis Terman: revised Binet's I.Q. test and established norms for American children
-David Weschler: established an intelligence test for adults (Weschler Intelligence Test for Adults)
-Charles Spearman: found that specific mental talents were highly correlated
-H. Rorschach: developed the Inkblot Test; projects aspects of their personality
-Philip Zimbardo: conducted Stanford Prison Experiment; studied the power of social roles to influence behavior
-David Rosenhan: conducted a hospital experiment to test the diagnosis that hospitals make on patients; wanted to see the impact of behavior
S. Asch: study of conformity; experiment to see if the subject would conform with everyone else
-Stanley Milgram: conducted a study on obedience
-Harry Harlow: studied theory of attachment in Rhesus monkeys
-William Sheldon: theory that linked personality to physique; endomorphic (large), mesomorphic (average), ectomorphic (skinny)
-Sigmund Freud: psychoanalytic theory that focuses on the unconscious; id, ego, superego; believed innate drives for sex and aggression are the primary motives for our behavior and personalities
-Karen Horney: criticized Freud; personality is continually molded by current fears and impulses rather than being determined solely by childhood experiences
-Martin Seligman: learned helplessness occurs from the experience that whatever you do you cannot change your situation
-H. Ebbinghas: first to conduct scientific studies on memory and forgetting
-Hubel/Wisel: did a study on the activities of neurons in the visual cortex
-Walter B. Cannon: believed that gastric activity in an empty stomach was the sole reason for hunger; inserted balloons in subjects stomach
-Ernst Weber: pioneered the first study on JND (just noticeable difference)
-Elizabeth Kubler-Ross: theory proposes that the terminally ill pass through a sequence of 5 stages (denial, anger/resentment, bargaining, depression, acceptance)
-Robert Zajonc: mere exposure effect; it is possible to have preferences without inferences and to feel without knowing why
-Henry Murray: stated that the need to achieve varied in strength in different people and influenced their tendency to approach success and evaluate their own performances; devised the TAT (Thematic Apperception Test)
-David McClelland: devised a way to measure H. Murray's theory; credited with developing the scoring system for the TAT's use
-Paul Ekman: theory that facial expressions are universal
-James Marcia: studied adolescent stage of Erikson; foreclosed (having parents identity), achieved (your own identity), diffused (not even searching, living day-to-day), moratorium (actively searching for identity)