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Drunk Driving PSA (Audience (Those who drink, Those who know someone who…
Drunk Driving PSA
Audience
Those who drink
Those who know someone who drinks
Those planning on drinking
Those with licence
Message
Drinking and driving kills
drinking and driving is against the law for a reason
Don't get drunk in public and don't drive or go into public when drunk
Call to Action
Drink responsibly
Drive responsibly
Drink Responsible, Save 11,000 Lives
Style
Serious
Emotional
Straight forward
Facts
In the US a person dies every 55 minutes in a major car crash involving an alcohol-impaired driver
The annual cost of alcohol-related crashes total more than $44 billion