Please enable JavaScript.
Coggle requires JavaScript to display documents.
Customer engagement (introduction (customer management (perspectives…
Customer engagement
introduction
-
concepts
customer
-
involvement
the level of relevence, excitment, appeal, whants and benefits
-
-
-
-
engagement
the mechanics of customer value addition to the firm, either through direct or indirect contribution
-
constructed framework
-
aims
- describe how CE can be gained
- linking the direct and indirect contributions of CE to tangible and intangible firm performance outcomes
- factors moderating the link between satisfaction and direct contributions and between emotions and indirect contributions
-
-
-
-
-
-