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CH4 4P marketing concept (Mcdonald's (Promotion: celebrity, Physical…
CH4 4P marketing concept
What is marketing 4P?
Place
Price
Product
Promotion
What is 4C?
Cost down
Convenience
Customer-Orientation
Communication
The extension of 4P(8P)
PR
Physical environment
Personal selling
Process
1C and 1S
Service
CPM
Mcdonald's
Promotion: celebrity
Physical environment: Clean, Clear
Place: 340 mcdonald's
Process
Price: $39 $69 $99
Personal selling:Neat clothes
Product: hamburger, fries, cola
Service: Drive thru
結論
了解其他公司的行銷思想跟為什麼要做4P