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Qualitative vs Quantitative (Role of Researcher (QUAL-Researcher &…
Qualitative vs Quantitative
Role of Researcher
QUAL
-Researcher & their biases may be known to participants in the study, & participant characteristics may be known to the researcher
QUAN
- Researcher & their biases are not known to participants in the study, & participant characteristics are deliberately hidden from the researcher (double blind studies)
Scientific Method
QUAL
-Exploratory or bottom–up: the researcher generates a new hypothesis and theory from the data collected
QUAN
- Confirmatory or top-down: the researcher tests the hypothesis and theory with the data
Nature of Research
QUAL-
• Exploratory reseach
• To gain an understanding of underlying reasons, opinions and motivations
• Provide insight into the problem or helps to develop ideas or hypotheses for potential quantitative research
• Dive deeper into the problem
QUAN
-
• Quantify the problem by way of generating numerical data or data that can be transformed into useable statistics
• Uses measurable data to formulate facts and uncover patterns in research
• Data collection methods are much more structured
Purpose of Research
QUAL
-Understand and interpret social interactions
QUAN
- To test hypotheses, look at cause & effect, & make predictions
Research Paradigm
QUAL
- Also called interpretivist or constructivist
QUAN
- Consistent with what is commonly called positivist paradigm
Group studied
QUAL
-Smaller and not randomly selected
QUAN
- Larger & randomly selected
Form of Data Collection
QUAL
-
• Open- ended responses
• Interviews
• Participant observations
• Field notes
• Reflections
QUAN
- Quantitative data based on precise measurements using structured & validated data-collection instruments