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Rules of Social Media (COMMUNITY (Thanking and acknowledging people (…
Rules of Social Media
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CONVERSIONS
by definition a conversion rate is the percentage of visitors who take a desired action on your page or post
Examples of conversions are sales of products or reaching your desired goals of downloads or time spent on a website.
ways to optimize conversions include, using better images, creating specific pages etc
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To measure conversion rates you should be tracking the click conversions (percentage of people clicking on posts/ going to your page) and landing page conversions ( percentage of people that land on your page and convert)
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