Please enable JavaScript.
Coggle requires JavaScript to display documents.
[Book] The product book (Chapter 3: Creating an Opportunity Hypothesis…
[Book] The product book
Chapter 1: What is Product management
Product triangle
design
development
marketing
PM types
technical
strategic
product-development life cycle
(1) find and plan the right opportunity
(2) design the solution
(3) build the solution
(4) share the solution
(5) assess the solution
Chapter 2: Strategically understanding a company
What product are building?
why does the company exist
why, how what circle
Customers and personas
persona template
Enterprise (B2B) - Consumer (B2C) companies
How do we know if the product is good?
metrics
types
vanity
actionable
how to measure
NPS metric
KPIs
What else has been, is being and will be built?
Roadmap
Competion and climate
5C analysis
company
customer
collaborator
competitor
climate
example: MOOVER.IO company
Chapter 3: Creating an Opportunity Hypothesis
You have opinions, not facts
What's your goal, and how do you want to achieve it
Quantitatively finding an opportunity hypothesis
metrics and analytics
breaking down analytics
AARRR metrics
acquisition
activation
retention
referral
revenue
turning metrics into opportunities by asking Why
feature audit
surveys
customer interview
Qualitatively finding an educated opportunity hypothesis
known bugs and sugs
intuition
vision
team ideas
r&d
the competition
business model & value proposition canvases
business model canvas
key resources
value propositions
customer relationships
channels
customer segments
cost structure
revenue streams
external factors
Kano model: Find opportunities
3 principles
value attracts customer
quality keeps customers and builds loyalty
innovation differentiates your product from others and keeps you competitive
basic features
performance features (satisfiters)
excitement features (delighters)
MOOVER.IO's hypothesis
test 3 4 5