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Advocacy (Process (Develop the Message, Identify Target Audience, Build…
Advocacy
Advocacy
The pursuit of influencing outcomes (including public policy and resource allocation decisions within political, economic, and social systems and institutions) that directly affect people’s lives.
Types
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Low Profile
- Sharing Information/Resources
- Meetings with Ministers and Bureaucrats
4 Levels of Government
National
This is regulation for food production, composition, labelling, advertising, transport, guidelines, etc.
State
Health and Education Services (School Food Policies, Hospital Food Policies)
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Local
This is planning approvals for food outlets, farmers markets, and food safety-best practices.
Process
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- Build Support from Partnerships
- Consider all Stakeholders/Potential Partners & their Agendas
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- Define Your Goal & Objectives
- Create an Action Plan/Strategy
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- Monitor and Evaluate Progress
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Bottom-up Campaigns
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Seeing, and seeking to influence how governments at various levels wield power is an important top-down approach to advocacy.