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Module 6 (Motivation Readings (Leading (Leadership, Decision Making,…
Module 6
Motivation Readings
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ERG theory of Clayton Alderfer is a modification of Maslow’s hierarchy of needs (Alderfer, 1969).
namely, Existence, Relatedness, and Growth
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Acquired Needs Theory
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Individuals who have a high need for affiliation want to be liked and accepted by others. When given a
choice, they prefer to interact with others and be with friends.[
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Learning Objectives
Needs to understand
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Alderfer's ERG Theory (Existence, Relatedness and Growth)
McClelland's Acquired Needs Theory (Achievement, Affiliation, and Power)
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