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Topic 5: Marketing (4 p's (Price, Product (Differentiation (Promotion,…
Topic 5: Marketing
4 p's
Price
Price
Product
Differentiation
Promotion
Packaging
Features
USP
Brand
Product life cycle
2.Growth
Maturity
Extension strategies
Prolong life
Advertise
Reduce price
New markets
Packaging
New versions
1.Introductio
4.Saturation
5.Decline
Product portfolio
Promotion