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Creating Shared Value (Moving beyond Trade-Offs (Expanding the total pool…
Creating Shared Value
Moving beyond Trade-Offs
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Shared Value Perspective - Improving growing techniques & Strengthening the local cluster of supporting suppliers
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Externalities - Create Social Costs that they do not have to bear, i.e. pollution
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Roots of shared value
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Business contributes to society by making a profit, which supports employment, wages, purchases, investments and taxes.
A business needs a successful community, not only to create demand for its products but also to provide critical public assets and a supportive environment.
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