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Create Your Dream Job (Goal Setting (Brandon's Goal Thoughts (Specific…

- - - - building a business
      - consulting
- - - - SuperHuman Podcast - opportunity to interview amazing people
  - - - Of quality
      - of consistency
  - - - The same is true of information
  - - - Most important online platform
      - Gives us control of our own branding
      - Personal Website Quickstart Guide
    - - Research - LI is also a great way to find contact info and other info about them
      - Often, LI will be the first impression on another professional
      - T3 influencers - building relationships with them can quickly and dramatically increase your network (and add brand association)
      - Showcases skills and assets
    - - Content Creation
        
        Creating value and content creates connections and relationships (and gives experience creating content)
        
        What to create?
        
        What are you good at?
        
        What can you do that others find impressive?
        
        What are valuable things you've learned that you would like to share?
        
        What kinds of things are you spending time/energy/money on in order to learn more about?
      - Teaching others supports your own learning
- - - - What are they doing?
      - What copy are they using?
      - Taglines? Headlines?
      - the "Plus" hack
        
        peterdyl87+webinar@gmail.com - example
        
        Allows you to sign up for the same brand newsletter from multiple places and differentiate where the email comes from
        
        many brands have different email campaigns depending on where/how you signed up for their mailing list, do this to get all of the email campaigns for intelligence gathering and analysis
      - UGC - User Generated Content
        
        Reviews, testimonials,etc.
        
        These are First Principles - what are the customers/users saying about the product?
      - Resources
        
        SimilarWeb - marketing, SEO, traffic, etc. analysis of other businesses
        
        Hunter.io - Email search by domain
        
        Find That Lead - More email lead search
        
        Product Hunt - new products, software, questions on such, etc.
        
        Buzzsumo - Find the "buzz" (online traffic) associated with topics, brands, products, businesses, news, etc.
        
        UGC Resources
        
        Amazon reviews
        
        Reddit
        
        Facebook
        
        Slack Channels
- - - - Are the people being interviewed also connected with others? Who?
- - - - Big Ones
        
        Digital Marketing
        
        Sales
        
        Copywriting
        
        These skills continue to give returns, whereas most of the other skills would be limited in use (most influencers don't need websites constantly built or videos edited full-time)
      - Coding
        
        Could be a big one if you are particularly good at a specific thing or in a specific language
      - Web Development
      - Graphic Design
      - Data Entry
      - Accounting
      - Video Editing
      - Customer Support
      - Coaching
      - Management
      - Logisitics
      - Event Planning
      - Putting together a "package deal" of these skills would result in becoming quite useful in the right circumstances. If I can be the all-around "technical guru", it would be more useful to a small business than being a "web designer" or a "Video Editor"
  - - - they may do that thing very well, but that thing is only worth so much to an entrepreneur
    - - Your goal is to help the entrepreneur achieve their goals while learning and growing.