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DISCOVERING INSIGHTS (Key insights to gather (Customers: market…
DISCOVERING INSIGHTS
Key insights to gather
Customers: market segmentation, type of products, how they use the products, type of consumer loyalty
Competition: your ability to provide value to your customers must always be considered in the context of what competitors can offer them
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Touch-points: how the organizations is performing (call.center, website, etc)
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Aligning on insights
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Give your team your key findings and insights to give them a sense of what you´ve learned during the research
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