DISCOVERING INSIGHTS

Gathering insights to strenghten your strategy

Provide much-needed perspective on your market opportunities and challenges

Recognizing emerging market trends and demands

Discover the growth opportunities that exist for your organization that you intend to seize

Primary and secondary market research, customer databse profiling and analytical reports.

Which marketing efforts are working and which ones aren´t

Which market segments represent the most growth or profit

What customers needs or problems are going unaddressed

Distilling your findings through a swot analysis

Providing a clear and simple way to put your key findings together in one place for at-a-glance assesment

You can get your executive team on the same page

Strengths and weaknesses are associated with an internal perspective

Opportunities and threats offer an external perspective

The purpose is to foreshadow the key insights that will drive your strategy

Key insights to gather

Customers: market segmentation, type of products, how they use the products, type of consumer loyalty

Competition: your ability to provide value to your customers must always be considered in the context of what competitors can offer them

Capabilities:understanding what your company can actually deliver becomes essential

Industry trends: you can do anything but you can´t do everything

Sales Partners: the ones with direct customer relationships and who carry multiple product lines

Culture: company´s values and norms

Touch-points: how the organizations is performing (call.center, website, etc)

Measurements: to know if you are gathering the correct data

Aligning on insights

1st month: learn the expectations of others

Give your team your key findings and insights to give them a sense of what you´ve learned during the research

Aligne your colleagues with your analysis