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METRIC USE (Firm Strategy (Firm Characteristics (Managerial …

- - - - Marketing Mix
        Performance
        
        Compared to past performance
        
        Relative to object performance
        
        Financial performance
        
        Marketing performance
      - Functional Area
        
        Level in theOrganization
- - - - Organizational participation
      - Market orientation
    - - Firm size
      - Business process
    - - Functional areas
      - Organizational level