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Laws of Simplicity (Emotion: More emotions are better than less (Simple…
Laws of Simplicity
- Emotion: More emotions are better than less
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The move away from simplicity and towards complexity that is sometimes required eg. adding layers of meaning
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We worry about survival of small and simple things (after SHE) eg. putting cases on simple iPhones + We want to add human warmth to simple things
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The art of more eg. communicating cancer news to patient within usual 10 min appointment may achieve clarity but it doesn't achieve comfort
Emotional Intelligence, Return on Emotion
- Organise: Make a system of many appear fewer
To figure out what goes with what, use SLIP
Sort
Use post it notes for each datum to put into natural groups (what do you mean by natural though....)
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Integrate
Whenever possible, integrate groups cos the fewer the groups the better
Prioritise
Put highest priority items into a set using Pareto Principle (80/20 - 20% requires the highest priority) so you know where to start (This seems very different to first chapter cos less focus on making product)
Working with fewer objects, concepts and functions is easier
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"Groups are good; too many groups are bad because they counteract the goal of grouping in the first place [which is to give some organisation/order]. Blurred groupings are powerful because they can appear even more simple, but at the cost of becoming more abstract, less concrete." - need to find the right way of organising
- Trust: In simplicity we trust
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Design philosophy in just enjoying something - to enjoy we need to lean back and to lean back we need to trust
If we can undo, we trust more cos less risk
Privacy is sacrificed for extra convenience when following the Master’s lead. Alternatively, undo allows us to become the Masters ourselves by gently learning to trust our own knowledge of a system. The placement of faith goes many ways.
- Reduce: The simplest way to achieve simplicity is through thoughtful reduction
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After you've reduced as much as possible, use SHE
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Hide
eg. Swiss army knife, computer menu bar
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Embody
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could be done through ad content, materials or other messaging techniques (like heaviness indicating better quality in certain cases)
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The best art makes your head spin with questions. Perhaps this is the fundamental distinction between pure art and pure design. While great art makes you wonder, great design makes things clear.