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Market Research (Benefits (Competitor anaylsis, Size of Market, Reduce…
Market Research
Benefits
Competitor anaylsis
Size of Market
Reduce Risks
Cuts Costs
Predict Demand and Sales
Definition
Process
Gathering Information
Analysing
Potential Market
Research Methods
Quantitiative
Facts and Figure
Qualitative
Opinions and Views
Types
Desk
Internet
Reports and Stats
Secondary
Experts
Newspapers
Field
Primary
Observation
Surveys
Focus Groups