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Brand Style Guideline Case Study Visa unbound campaign training (Identity…
Brand Style Guideline Case Study
Visa unbound campaign training
Welcome
Let readers know what this guide for
Help to master the elements that make brand recognizable
while giving space to invent, create, and make
Identity elements
brand mark
brand mark type
when used
description
usage example
exception
Ex.1) brand mark
when a communication is timeless
materials that live for a permanent basis & general corporate communication
letterhead、PowerPoint presentation、building signage
Ex. 2) brand mark tagline lockup
when a communication is more timely
materials that have immediacy & live for a finite period of time
marketing & event signage
affect the legibility in social media
when product or technology introduction has already with a description
when the tagline would feel out of space
preferred use / alternate use
color palette
guiding principle
secondary colors
typography
headline｜subhead｜body
font｜color｜placement