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Business Scope (Vertical scope (China (2020) (Cochlear implant production
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Business Scope
Vertical scope
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China (2020)
- Cochlear implant production
- Cost advantage
- Entry into the emerging Chinese market
Product scope
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Parts of Cochlear implant
External:
- Microphone
- Speech processor
- Transmitter
Internal:
- Receiver and stimulator
- An array of up to 22 electrodes
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Geographical scope
In over 100 countries, based in Australia
CORPORATE OBJECTIVES
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Grow the hearing impact market
- Awareness
- Market access
- Clinical evidence
Barriers:
- Awareness
- Patient motivation
- Lack of clear referral paths
- Affordability
- Clinic capability
Retain Market Leadership
- Market-leading technology
- World-class customer experience
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