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STRUCTURE OF THE SMALL AND MEDIUM ENTERPRISE (THE VALUE OF DREAMING (The…
STRUCTURE OF THE SMALL AND MEDIUM ENTERPRISE
THE VALUE OF DREAMING
The company is me!
Companies do not have walls
Companies are a group of people who work together to achieve something
The company is me
Experiences to provide, needs to satisfy
Needs and desires ready to satisfy
His obsession
Dare to dream
Obsessing: it fills you with energy, strength and motivation to do something
Name and identity
Relate the name of the business with what is offered
Name according to potential customers
Do not limit the name to the product, market or customer
Accompany the name with a phrase
TALKING ABOUT MONEY
Money to win
How much do I want to earn per month, per year ... I want to keep it in the bank?
Money to pay
Calculate costs and expenses
Money receivable (prices)
Dinero a Ganar= Dinero a Cobrar = Dinero a Pagar
Necessary money
Search for money in savings, banking partners, among others
CREATING SMILES
To who?
People who have needs and desires that we can satisfy
How?
Give the satisfaction that we propose
Where?
Location where customers arrive for the product or service
With whom?
People who will help you earn money
TO HAVE SUCCESS
Innovation
Change your business constantly and every day
Innovative process
The objective is a more competitive position in the market
Innovation as a creative process
Innovation and process strategy, products / services
Cause for success
Destroy the bureaucracy and simplify
Eliminate bureaucracy
Respond quickly to the market