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6 building blocks (Structuring-related (Frameworks (Examples (How can…

- - - - Using issue trees to build a structured list of hypotheses and ideas
  - - - Decision-making plans: a list of the questions you need answered to make a decision and a systematic way to make sense of them
    - - How can Nestle create a long term growth strategy?
      - Help a health minister combat childhood obesity
  - - - Serves to test the hypotheses you organized and prioritized when brainstorming or building your frameworks
    - - Is passing a law to increase physical activity in schools a good idea to reduce childhood obesity?
      - Would it be worth for Nestle to start a super premium line of baby food products in order to grow sales in Europe?
- - - - Calculate revenues synergies from introducing your competitor's products into Starbucks stores after an acquisition
  - - - Great candidates find more insights, communicate them better and develop better next steps
  - - - Used to quantify when you have no data (or insufficient data) by using logic and assumptions
    - - What is the market size of road maintenance in the US?
      - What are the revenues of a local Starbucks store
      - How much do pharma companies spend on R&D every year?
- - - - Is there going to be customer demand?
      - Is there going to be a lot of competition in the future?
      - How can we distribute this product efficiently?
      - Is this product profitable early on? After maturity?
    - - What are the main types of customer segments for this type of product?
    - - How would you assess if corporate car fleets are a good customer segment for our client?